LONDON: According to a Business of Fashion report, the Lagardère Group has launched Elle Afrique Francophone, a new edition published under licence by Innsaei Sarl, dedicated to French-speaking African countries.
The magazine covers fashion, beauty, culture, society and lifestyle in Benin, Cameroon, Côte d’Ivoire, Gabon and Senegal, but is expected to be available in more than 20 African markets by the end of the year.
Led by Franco-Ivorian media entrepreneur Frédérique Nanan, the magazine will publish three print issues per year in March, June and November, along with nine digital covers, and maintain an online presence. The inaugural issue, which features supermodel Naomi Campbell on the cover, spotlights 24 African women shaping the continent across fashion, culture, entrepreneurship and innovation.
“I transformed Elle Côte d’Ivoire into Elle Afrique Francophone, a premium pan-African platform covering five strategic markets [which makes] it one of the largest territories and therefore one of the most significant markets within the global Elle network,” said Nanan, formerly known as Frédérique Kragbé Leininger.
Source: Business of Fashion