New Delhi, September 2026: Satya Paul, known for its distinctive language of colour, art and
contemporary design, expands its creative universe with the launch of Satya Paul Jewellery —
translating the brand’s artistic DNA from textile to tactile adornment.
The jewellery line reimagines Satya Paul’s legacy of colour, craft and abstraction through
contemporary, expressive designs. Drawing inspiration from modern art, the first collection
explores bold geometry, painterly forms and vibrant colour through coloured stones, enamel,
and pearls, creating pieces that are designed to be worn as expressions of individuality.
Aseem Kapoor – Creative Director, Satya Paul, said:
“Satya Paul Jewellery is a new expression of the brand’s creative vision that sits at the
intersection of print, art, colour and individuality. The approach for the first collection is Art you
can Wear, which we have explored through enamelling, crystals and pearls. The pieces are
designed to feel effortless on the skin while still making a statement.”
Moving beyond traditional, occasion-led jewellery, Satya Paul Jewellery creates a space for
colour-forward, art-inspired adornment – designed for the modern Indian woman who sees
jewellery as an extension of her identity and personal style. The line spans everyday pieces to
statement and collectible designs, with a focus on creativity, individuality and joyful
self-expression. Sculpted metals and mixed-media elements add a contemporary edge to the
pieces.
Through the festive season, the brand would continue to add a playful yet sophisticated mix of
materials to the jewellery line, including gemstones such as amethyst, citrine, peridot, garnet,
blue topaz, rose quartz and opal.
With this launch, Satya Paul continues to build on its longstanding relationship with art and
design, bringing its signature visual language into a new medium – jewellery that transforms
art into something personal, wearable and joyful.
About Satya Paul
Founded in 1985, Satya Paul has always been in conversation with modernity, perpetually
shifting positions in an evolving conversation with contemporary culture. For four decades, with
stores across India and an international web presence, Satya Paul has redefined the art of print
for contemporary women who are comfortable in the limelight.